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Hazen Paper Rakes in Gold Leaf Award for 2021 Basketball Hall of Fame Yearbook

Updated: Jul 13, 2022

HOLYOKE, MA – Hazen Paper Company was presented a Gold Leaf Award by the Foil and Specialty Effects Association (FSEA) at “Amplify: The Print, Finishing and Embellishment Event,” held by FSEA and the Association for PRINT Technologies recently in Minneapolis, MN. Hazen garnered recognition in the category “best use of overprinting foil” for the 2021 enshrinement yearbook produced for the Naismith Memorial Basketball Hall of Fame in Springfield, MA.

Hazen used custom holography to replicate the brilliant LED lighting of the iconic Hall of Fame dome, employing edgeless Hazen-Lens™ technology to create a pulsating play of light in front of a brilliant radial burst of two-channel holography. Treatment of the Basketball Hall of Fame logo also utilized holography to emphasize the basketball’s pebbled texture against the smooth reflective sphere of the dome. The holography was registered to a tolerance of 1/16” for near-perfect alignment during printing.

Hazen originated the holography for the yearbook completely within its vertically integrated Holyoke facility, for superior quality, performance, and efficiency. The custom holograms were created in Hazen’s holographic laser lab, then micro-embossed and transfer-metallized onto smooth,12-point WestRock Crescendo C2S using Hazen’s environmentally friendly Envirofoil® process. Envirofoil is manufactured with less than 1% of the aluminum of traditional foil laminate, reuses the film carrier multiple times, and is recyclable as paper. Envirofoil has been certified recyclable by bifa Environmental Institute, Interseroh, in Cologne, Germany, and the Lucense Research Institute, based in Italy.

Agency GO of Hartford, CT designed the limited-edition yearbook cover, which was printed and individually numbered for authenticity on an HP Indigo digital press by Starburst Printing of Holliston, MA.

Hazen also received a Silver Leaf Award from FSEA for “best use of foil/embossing in a calendar (industry)” on the holographic Hazen 2022 calendar “Here Comes the Sun.”

The Foil and Specialty Effects Association was established in 1992 to promote industry awareness and growth of decorating and specialty finishing technologies employed by the printing industry, including foil stamping, embossing, cold foil, specialty coatings, laminates and laser cutting. For more information, visit

Founded in 1925, Hazen Paper Company is an innovative paper converter specializing in holographic origination, film coating, foil and paper lamination, metallizing, gravure printing, specialty coating and rotary embossing to create specialty materials for worldwide use in retail display and POP, luxury, beauty, entertainment and media packaging, bookbinding, scratch-off lottery and other security-related tickets, tags and cards, and fine art applications. Family owned, run by a multidisciplinary management team, Hazen is committed to sustainability, using hydropower produced by the Connecticut River, with certification to supply converted paper and paperboards that are FSC, SFI and PEFC certified.

Hazen received “Product of the Year” honors in 2018, 2019, and 2020 from AIMCAL, the Association of International Metallizers, Coaters and Laminators. Hazen received the “Next Century Award” in 2020 from the Associated Industries of Massachusetts for unique contributions to the Massachusetts economy and the well-being of its residents. For more information, visit or call 413-538-8204.


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