HOLYOKE, MASSACHUSETTS – Hazen Paper’s 10th enshrinement yearbook cover for the Naismith Memorial Basketball Hall of Fame in Springfield, Massachusetts was anything but a repeat performance. The limited-edition 2022 cover, created with Hazen Holography™, depicts an other-worldly three-dimensional view of the panoramic Hall of Fame interior, illuminated with depth and light.
According to Hazen President John Hazen, “though some of the visual elements – typography, portraits, logo – return, our holographic team flexes its technical prowess, amplifying the special effects each time to ensure the cover is more exciting than ever.” For 2022, this includes Fresnel lens technology and a new holographic element Hazen calls “Metal-Morphosis™,” utilizing a new deep-groove system for sharper images and greater dimensionality. Appearing to move and change with the angle of light, the holographic treatment inspires manipulation and engagement with the book.
Hazen originated the holography completely within its vertically integrated facility, for superior quality, performance, and efficiency. The custom holograms were created in Hazen’s holographic laser lab, then micro-embossed and transfer-metallized onto smooth,12-point WestRock Crescendo C2S using Hazen’s environmentally friendly Envirofoil® process. Envirofoil is manufactured with less than 1% of the aluminum of traditional foil laminate, reuses the film carrier multiple times, and is recyclable as paper.
The yearbook cover was designed by agency GO of Hartford, CT, and printed and individually numbered for authenticity on an HP Indigo digital press by Starburst Printing of Holliston, MA.
Founded in 1925, Hazen Paper Company is an innovative paper converter specializing in holographic origination, film coating, foil and paper lamination, metallizing, gravure printing, specialty coating and rotary embossing to create specialty materials for worldwide use in retail display and POP, luxury, beauty, entertainment and media packaging, bookbinding, scratch-off lottery and other security-related tickets, tags and cards, and fine art applications. Family owned, run by a multidisciplinary management team, Hazen is committed to sustainability, using hydropower produced by the Connecticut River, with certification to supply converted paper and paperboards that are FSC, SFI and PEFC certified.
Hazen was recognized with a 2022 “Gold Leaf” award for the 2021 Naismith Memorial Basketball Hall of Fame enshrinement yearbook by the Foil and Specialty Effects Association (FSEA) and received a 2022 Manufacturing Award in “recognition of dedication to sustainability and the advancement of manufacturing in Massachusetts” from the Massachusetts Legislature’s Manufacturing Caucus. Hazen also garnered “Product of the Year” honors in 2018, 2019, and 2020 from AIMCAL, the Association of International Metallizers, Coaters and Laminators. Hazen was presented with the “Next Century Award” in 2020 from the Associated Industries of Massachusetts for unique contributions to the Massachusetts economy and the well-being of its residents. For more information, visit www.hazen.com or call 413-538-8204.